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Indē Wild: The “Rhode of India” Making Global Waves

Published December 9, 2025
Published December 9, 2025
indē wild

Key Takeaways:With a simple yet effective product lineup focused on solving real problems, indē wild demonstrates how clarity, purpose, and community can drive exponential scale.Hyperlocalized retail strategies and hero-led innovation have driven explosive growth, including a 667% increase in revenue at Sephora UK.Community-first product development and disciplined, margin-led growth underpin indē wild’s rise ahead of major expansions into Sephora US and new global markets.With every launch, bigger, more internet-breaking, and viral than the previous, Indian-born indē wild has taken the scientific wisdom of Ayurveda and repackaged it as a culturally relevant, highly effective, science-backed brand. With products to back its standout marketing (dubbed the "Rhode of India"), the brand boasts scientifically formulated products that consistently sell out, drive repeat purchases, and outperform category benchmarks in both retention and reviews.From hyper-localized strategies in each market to the ability to transform a traditional family hair oil into a renewed hero product and, most recently, a modern, on-the-go, socially relevant slick stick, FUTURE50 brand indē wild has demonstrated how a brand can be rooted in heritage while still being cool, performance led, and irresistible.Currently operating at a $12 million annual recurring revenue (ARR) run rate, with revenue in Sephora UK alone growing +667% from Q1 to Q2 2025, strong retail partnerships with Nykaa and Tira in India, and category rankings surging across platforms with multiple channels hitting #1, indē wild is proof that in 2025 and beyond, beauty brands can no longer be just one thing—they have to market...

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