The Mubai-based inclusive beauty start-up raised Rs 17 crore ($2 million) in a new funding round led by Spring Marketing Capital.WHO: FAE Beauty (Free And Equal) is a new-age, inclusive beauty brand creating high-performance makeup designed for Indian skin tones, undertones, and lifestyles. Founded in 2019 by Karishma Kewalramani, a trained makeup artist, the brand blends extensive shade ranges with skincare-infused formulations that hydrate, protect, and deliver lasting performance. FAE is known for its hero products such as Lip Whip, Lush Blush, and Eye Deal Kajal, and retails across leading platforms including Amazon, Nykaa, Blinkit, Tira, Myntra, and its own website. Built on the belief that beauty should be accessible, comfortable, and representative, FAE continues to champion skin-forward innovation for India’s diverse consumer base.WHY: The fresh capital will allow the brand to double down on product innovation, launch new face-forward categories, and strengthen its omnichannel presence across marketplaces, quick commerce, and offline retail.IN THEIR OWN WORDS: “We’re building a brand that reflects how makeup is worn today—confidently, comfortably, and in shades that actually work for our skin tones,” said Karishma Kewalramani, founder and CEO of FAE Beauty. “Globally, we’re seeing a shift towards skinification and authentic representation—consumers expect their makeup to do more: hydrate, protect, and nourish while delivering high performance, without having to compromise on finding a shade that’s “close enough.