India's e-commerce platform D2C Ecommerce has acquired personal care D2C brand Luxura Sciences, expanding its reach in the beauty and personal care category.
WHO: Luxura Sciences was founded in 2018 by entrepreneur Mohd. Suaid Ahmed. The brand’s range consists of 100 natural, herbal personal care products made using time-tested therapeutic methods of Ayurveda. The Luxura Sciences brand is sold across e-commerce platforms like Amazon, Flipkart, Meesho, and Nykaa.
D2C Ecommerce was founded in April 2022 by Manish Gupta as India's first multi-D2C brand online platform that sells its homegrown brands AccessHer, Luxura Sciences, Kasrat, Swarg Kitchen, and Endless Trendz, across multiple home and lifestyle categories including apparel, cosmetics, beauty, jewelry, accessories, fitness, sports, shoes, bags, books, kitchen, food, auto accessories, electronics, kids, and travel packages. Along with selling these products on its own portal, D2C Ecommerce also has these items listed on leading e-commerce sites, namely, Amazon, Flipkart, Myntra, Snapdeal, and Meesho.
WHY: Through the acquisition, D2C Ecommerce will expand in the personal care and beauty segment, strengthen Luxura Sciences' product offerings by investing in newer categories, and foray into global markets including US, UK, Middle East, Southeast Asia, and Europe.
IN THEIR OWN WORDS: Commenting on the acquisition announcement, Manish Gupta, CEO and founder, D2C Ecommerce, said, "Luxura Sciences is a pioneer in natural personal care segment and has already made a mark for itself in the nascent online D2C space. Both D2C Ecommerce and Luxura Sciences adhere to the same vision and want to provide the best quality products to the Indian consumers at affordable prices. This partnership gives us an opportunity of entering into fast growing personal care and beauty segment. The consumers are increasingly preferring new age natural personal products. With Luxura Sciences research based products, we are confident of catering to various consumer needs in beauty segment and also scale the business to newer heights by leveraging our existing capabilities."
Mohd. Suaid Ahmed, founder of Luxura Sciences, stated, "Luxura Sciences has been changing the way you shop for personal care and beauty by providing a combination of natural, vegan ingredients with high end, clean non-organics. With Luxura Sciences you no longer need to choose between health and performance, you can have both. Luxura Sciences products are hugely popular and has a great brand following amongst consumers. By partnering with D2C Ecommerce we can now cater to a wider audience both in India and overseas as well as introduce new innovative products."
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