Innova Capital took a stake in Bielenda Kosmetyki, one of the biggest beauty companies in Poland, and support the financing of acquisitions.

WHO: Bielenda Kosmetyki is a market leader in Poland. Since 1990, it has created products for face, body, and hair. Its portfolio also includes sun protection cosmetics, products for pregnant women, children, as well as series for men. From the outset, it has been faithful to the idea of searching for the most effective and skin-friendly combination of the highest-quality natural ingredients with the achievements of advanced biotechnology. Currently, Bielenda offers several hundred cosmetic products available to customers in Poland, Europe, and in other export markets on four continents.

Innova Capital has maintained a single-minded commitment to mid-market buyouts in Poland and Central Europe with a focus on making control investments in companies with EV’s of €25–150 million with equity tickets of €25–40 million.

WHY: The acquisition of two strong and recognizable brands in the Polish market, Soraya and Dermika will further Bielenda’s position as the local leader. The consolidation creates a leading cosmetics group in the Polish market, well-diversified in terms of customer target groups, sales channels, and price segments.

IN THEIR OWN WORDS: “Cooperation with one of the most respected and fastest-growing Polish cosmetics companies – Bielenda Kosmetyki – in the takeover of the Soraya and Dermika brands is very satisfying for us. All of Bielenda Group’s brands have great prospects, and this transaction cements Bielenda’s position as one of the true leaders on the Polish cosmetic market” says Leszek Muzyczyszyn, Senior Partner at Innova Capital.

“We are convinced that the current acquisition will accelerate the growth of the value of the company. We are one of the strongest players on the Polish cosmetic market, and the current move will undoubtedly strengthen our position further, not only in terms of the scale of operations and market share, but also in terms of the group’s operational efficiency” comments Marek Bielenda, CEO of Bielenda Kosmetyki.

DETAILS:

• Innova Capital is purchasing existing shares from the founders of Bielenda Kosmetyk.
• The company reported it is one of the fastest-growing in the Polish cosmetics market, having recorded average annual revenue growth of above 20% in the last 3 years – a result which was significantly better than the market average in the same period.
• The firm will also support the business in financing the acquisition of the Polish beauty brand portfolio from Norwegian player Orkla. The combined group will generate total annual revenues in excess of PLN 200 million, with significant potential for further dynamic growth in Poland and on foreign markets.