Key Takeaways:
The global luxury perfume market is experiencing rapid growth, projected to reach approximately $48 billion by 2033. Longchamp is the latest fashion house to enter the fragrance category, with Interparfums SA announcing in July that it has signed an exclusive fragrance license agreement with the Parisian Maison through 2036.
The debut fragrance collection is expected to launch in 2027, with Interparfums overseeing every stage of the process, from creation and development to production and global distribution. Fragrances will be sold in Longchamp-brand points, as well as in select retail channels, including department stores, perfumeries, and duty-free shops.
This partnership reflects a continued trend among luxury brands expanding into the beauty market in 2025 as a means of offering a more comprehensive shopping experience. This includes Louis Vuitton’s first cosmetics line La Beauté Louis Vuitton, arriving in autumn 2025; Marc Jacobs’ relaunch into beauty, expected to include makeup and new fragrances; as well as Miu Miu’s first-ever fragrance, also launching this year. Longchamp hopes this line will attract a broader audience across its 400 stores in 80 countries.
“I look forward to working with [Interparfums] to write this new chapter in the history of our Maison,” said Jean Cassegrain, Chairman and CEO of Longchamp, in a press release. “We will cooperate in a spirit of enthusiasm to forge a new expression of our brand values: authenticity, energy, and creative curiosity.”
As a leading player in the global fragrance business since 1982, Interparfums brings an extensive track record of building successful perfume lines for brands like Coach, Jimmy Choo, and Ferragamo. The brand’s products are distributed in over 120 countries.
What makes this new partnership unique is its distinct French heritage on both sides, with Philippe Benacin, Chairman and Chief Executive Officer of Interparfums SA, calling it a “symbol of French excellence.” Adding Longchamp to Interparfums' growing portfolio reinforces its commitment to launching fragrances rooted in contemporary elegance.
“We believe this collaboration will further enhance our fragrance portfolio and expand our product offering, reinforcing our position in key markets and creating meaningful value for both partners,” said Jean Madar, Chairman and Chief Executive Officer of Interparfums, Inc.
For Longchamp, this line is a natural extension of the brand’s broader evolution. Originally known for its leather goods and then its iconic handbags, the Maison also designs ready-to-wear, shoes, eyewear, and accessories under the creative direction of Sophie Delafontaine.
“The Maison’s name recognition, the imaginative codes that define its leather goods, and more recently its fashion creations, are valuable assets for the successful development of fragrance lines,” said Benacin in a press release. “We are very optimistic in the future of this exciting adventure.”
