UK female-powered wellness brand WooWoo has announced a significant round of investment.
WHO: Founded in 2016, the female-founded business started trading in 2018 with support from Superdrug. Featuring an award-winning range of products designed especially for women, the brand has quickly developed a cult fan base, establishing itself as a British high street staple in the burgeoning intimate skincare category. In 2021, the brand successfully expanded its reach into new territories including France, Italy, Spain, Germany, Sweden, Norway, Finland, and Australia.
WHY: The funding will help the company expand its brand and to launch the brand into North America and other new markets.
IN THEIR OWN WORDS: Lucy Anderson, CEO and founder of WooWoo, said: "It doesn't seem that long ago that I was working on the proposition for WooWoo on my kitchen table. Now we are championing social justice campaigns. WooWoo started because I couldn't believe how behind the times brands were when it came to approaching women's intimate health and sexuality. Thanks to our latest round of funding we can take our message and products to women across the globe.''
Bettina Wonsag said, "What Lucy has achieved with WooWoo in three short years is a triumph for women across the globe. Her vision in bringing to market a brand of gorgeous, stand out products has been instrumental in leading the charge in carving out a whole exciting new, much needed intimate skincare category."
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