Intrinsic evolves into women's health-centric CPG with $15 million in new funding, bringing the company's total funding to $128 million.
WHO: Intrinsic launched in January 2021 with $113 million in funding and the vision to build a “next-gen consumer health business.” The company focuses on women's health brands that solve unmet needs, expanding their global reach by opening up new distribution channels across e-commerce, retail, and healthcare. Becoming a pure-play women's health CPG company is a natural evolution for Intrinsic.
Intrinsic's definition of women's health doesn't stop at just women-specific conditions. It looks at women as the chief healthcare consumer and caregiver, with a more holistic view of her true needs and burdens. This encompasses conditions that affect women disproportionately or differently, as well as health priorities when caring for loved ones.
The company's current portfolio focuses on mothers in the prenatal and postpartum phases through various offerings, including devices, consumables, and topical treatments. Intrinsic's current portfolio has global reach, with sales in North America, Europe, Asia, and the Middle East. The company's brands have averaged 60% growth post-acquisition and achieved omnichannel distribution in both retail and healthcare.
WHY: With the help of its team of investors and medical advisory board—consisting of a female majority membership with seasoned experience across the obstetrics, gynecology, and fertility fields, including Dr. Laurie Green (Obstetrics/Gynecology, Harvard), Dr. Dena Bravata (Internal Medicine, Stanford) and Dr. Nimisha Kalia (Internal Medicine, Johns Hopkins)—the company can effectively acquire brands and launch new products to more efficiently remove the barriers that prevent women from achieving optimal health and well-being.
Once the company acquires a women's health brand, it expands its reach and impact through a mix of channel expansion, new product development, and connected marketing. This enables Intrinsic's brands to engage women across the consumer and patient journey wherever they seek answers, seek care, or shop. In addition, the firm's proprietary analytics provide automation and unique insights that enable faster action and better decisions across all company functions, including acquisitions, marketing, and supply chain.
IN THEIR OWN WORDS: "Our team acquires, builds, and grows brands that serve women, not only because there is a unique opportunity to build a company dedicated to women's health, but because it is the right thing to do," says Yadin Shemmer, co-founder and Chief Executive Officer, Intrinsic. "There is a large, fragmented universe of independent brands that serve women in specific areas of need but no scaled platform that provides branded solutions across the spectrum of women's health. By putting women first, we deliver on our promise of making women's lives easier, healthier, and more fulfilling. Moreover, by focusing exclusively on women's health, we gain marketing and omnichannel distribution advantages that no single brand can achieve. This also means innovative and important products can now be accessible wherever women need them."
"Intrinsic is not only rewriting the rules of women's consumer health products, but it is also building a platform for global women's health," says Lynne Chou O'Keefe, Partner, Define Ventures, and a member of Intrinsic's board of directors. "Women are the power buyers in healthcare and make 80% of healthcare decisions in the home. Intrinsic's strategy recognizes this reality and is uniquely poised to support women across their journey."
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