Information Resources, Inc. (IRI), a fast-growing global leader in innovative solutions and services for consumer, retail, and media companies, and The NPD Group (NPD), a global provider of market information and advisory services, signed a definitive agreement through which IRI and NPD will merge.
WHO: IRI, with the largest repository of purchase, media, social, causal, and loyalty data all integrated into an on-demand, cloud-based technology platform, unifies technology, analytics, and data to reinvent how people and companies make decisions, take action, and optimize performance.
NPD offers data, industry expertise, and prescriptive analytics to help clients grow their businesses in a changing world. Over 2,000 companies worldwide rely on NPD to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. NPD has services in 19 countries worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, food service, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, and video games.
WHY: The combination will create a leading global technology, analytics, and data provider that offers clients a view of total retail purchasing and consumption trends, powered by advanced, predictive analytics on the industry-leading IRI Liquid Data technology platform.
IN THEIR OWN WORDS: Kirk Perry, President and CEO of IRI, said, "This combination is a win for IRI, NPD, our clients and our teams as we bring together two industry leaders to offer a total store view. We look forward to joining forces with the NPD team, which brings expertise in parts of the store that IRI does not cover today. As the global retail landscape continues to evolve, IRI and NPD will have innovative technology, analytics, data resources, talent and geographic reach to best support the growth of the world's leading brands and retailers. Our combined organization will be well-positioned for continued innovation and success, backed by the expertise and resources of our new majority investor, Hellman & Friedman (‘H&F’), alongside our long-term partners at Vestar Capital and New Mountain Capital."
NPD CEO Karyn Schoenbart added, "We are excited about the prospect of combining our companies to give clients the tools and information they need to succeed amid changing consumer behavior. Both NPD and IRI share similar client-focused, innovative and collaborative cultures, making this combination a natural fit."
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