Iris Finance landed a seed round to scale its AI-native CFO platform for CPG brands.WHO: Founded in 2024 by Drew Fallon (CEO), Alexander Heckmann (COO), and Marko Iwanik (CTO), Iris is the AI-native CFO platform for inventoried companies, offering real-time margin tracking, automated forecasting, benchmarking, and cohort insights. Built specifically for businesses that sell physical products, Iris empowers brands to manage profits, cash flow, and growth with precision through its AI-native platform and proprietary CPG-focused database. Iris DB automatically ingests sales, marketing, accounting, and supply-chain data from a variety of sources, including Shopify and Amazon, NetSuite and third-party logistics providers, TikTok, and Google Ads, into its proprietary CPG-specific database and normalizes and enriches the data to enable customers to gain immediate visibility into their financial and operational performance within minutes, not months. Iris’s platform comes with preconfigured connectors and verticalized data definitions to get new customers up and running in minutes.WHY: The new funding will further fuel product innovation to eliminate the latency gap of waiting on end-of-month accounting closes to make financial decisions, support the company’s growing client base of CPG brands, and expand go-to-market initiatives.IN THEIR OWN WORDS: "Inventoried business models have a very unique challenge in that you have multiple products, all with different margin profiles, selling in sometimes dozens of different places.