The DTC skincare-meets-makeup hybrid clean beauty brand Iris&Romeo raised an additional $2 million, bringing the total raised to $5 million in seed funding.
WHO: Founded in 2019 and led and run by women, Iris&Romeo was born from former Smashbox executive Michele Gough Baril's belief that women can liberate themselves from outdated beauty industry ideals and limited choices by working together to support female-crafted and -oriented beauty solutions. Bolstering a quickly growing multiuse lineup of clean, all-in-one skincare and makeup hybrid products, Iris&Romeo combines clean ingredients and luxurious textures to support high-efficacy formulas to minimize women's routines while maximizing results.
WHY: The funding will be used for marketing and building out the team.
IN THEIR OWN WORDS: "Step No. 1 is unlocking this brand's vision in a way that reaches more consumers. How do we get more eyeballs on this brand? How do we spread the word in an efficient way?" Tara Desai, Iris&Romeo CEO, told Glossy. "[The] emotional connection with your consumer—that is going to set you apart. A brand that makes me look good but also feel [good] is one where it's supporting a bigger mission."
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