Drunk Elephant is an indie brand on fire. Sephora confirmed the line is one of the fastest-growing skincare brands in the company's history. In 2015 the business had retail sales of $4M with sales in 2016 projected to be $20M. Given the current M&A landscape, an indie brand with this sort of trajectory that is also profitable makes an ideal target. Word on the street is that interested parties from private equity players to strategics like Estée Lauder are circling the wagon on a Drunk Elephant acquisition.
“We’ve been in talks with private equity and strategic partners, and we’re assessing that need right now. We’re coming close to a conclusion. We’ll possibly bring in some sort of investment partner simply because we need help handling the intense growth.” said founder Heidi Masterson.
Given Master’s quote to WWD it would seem not a matter of if a transaction will happen, but when and with whom.
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