It's a 10 Haircare owner, founder and CEO Carolyn Aronson and President Jeff Aronson have acquired Canadian hair growth brand Nisim. The transaction follows It's a 10's recent expansion into the men's hair color market.

WHO: Launched in 1993, Nisim began selling its NewHair Biofactors through hair salons in North America. The company is known for its products fortified with AnaGain and clinically proven for fast-growing hair and regrowing hair. Nisim currently distributes the NewHair Biofactors line in more than 40 countries worldwide. The company also owns Kalo, an epilator line.

Founded in 2005, It's a 10 Haircare is an established, professional haircare line offering exceptional multipurpose products via salons and beauty supply stores worldwide. It's a 10 Haircare's collections include exceptional 10-in-1 multipurpose products perfected and simplified to one unique lineup, providing solutions to all possible haircare needs.

WHY: This strategic move marks a significant milestone as the first brand acquisition under Carolyn Aronson's leadership, demonstrating a commitment to expanding her influence in the dynamic haircare world.

IN THEIR OWN WORDS: "In acquiring Nisim, we recognized the power of its proprietary blend, a fusion of herbs and amino acids that is truly unique," said Carolyn. She continued, "The rebrand to Arise Haircare is a testament to our dedication to providing effective and transformative haircare solutions to a global audience."

DETAILS:

• It's a 10 Haircare owner, founder, and CEO Carolyn Aronson and President Jeff Aronson have acquired Canadian hair growth brand Nisim.
• It is the first brand acquisition for It's a 10 under Carolyn Aronson's leadership.
• Nisim will undergo a complete rebrand over the next nine months and relaunch as Arise Haircare with new packaging, imagery, and more cohesive targeted collections of products.
• The reboot will include TikTok campaigns, including programs centering around the F.A.S.T. collection, timed for early 2024.