It’s time for a more advanced innovation and marketing strategy than social selling or skincare personalization based on a quiz. We’re ready for biohacking and AI-powered Precision Skin Health. The recent addition of facial imaging as a diagnostic was a small step in the right direction, but now we can achieve a holistic understanding of an individual's unique biology, lifestyle, and environment through multiple synergistic diagnostics.Personalization on Social Shopping Networks and Influencer Recommendations Can Be MisleadingInfluencer marketing has already been criticized for a lack of authenticity (“sponcon”) since influencers are not always transparent about being paid to recommend products. Social selling platforms focus on more “authentic” selling, but the influencers still lack expertise. According to Millie Kendall, CEO of the British Beauty Council, creators should become more informed about beauty products; many don’t know better and may unintentionally share wrong information or advice that can be harmful. While popular social selling platforms like Flip, and Supergreat and influencer marketing on Instagram, YouTube, and TikTok can be effective for fashion and color cosmetics, they have limitations for biologically driven categories such as skincare, haircare, and supplements.Even a close friend who knows your skin sensitivities, lifestyle, and environment would struggle to recommend products successfully given the ever-growing universe of products, ingredients, and clinical research.