Jadwa Investment, a leading investment management and advisory firm in the Middle East, acquired a majority stake in Makhazen Alenaya.WHO: Founded in 2019, Makhazen is a fast-growing Saudi retail concept with 15 branches across the Kingdom. The company has redefined the beauty and personal care sector by pioneering an emerging retail format as a multi-category specialist. Makhazen offers a curated product range from affordable to premium, providing a one-stop shop experience. Backed by strong consumer traction and a scalable operating model, the company is poised to expand its footprint across Saudi Arabia.Jadwa Investment is a Riyadh-headquartered investment management and advisory firm with more than SAR 100 billion ($30 billion) in client assets across public equity, private equity, real estate, private credit, fixed income, and money market investments. Its clients include government-related entities, local and international institutional investors, prominent family offices, and high-net-worth individuals.WHY: Investment marks a pivotal moment in Saudi Arabia's retail evolution. With 15 branches already operational and expansion plans in motion, Makhazen's scalability is underscored by its operational efficiency and localized supply chain. Jadwa is betting on the sustained growth of the consumer market fueled by a young, urban population and rising disposable income.IN THEIR OWN WORDS: Tariq Al-Sudairy, Managing Director & CEO of Jadwa Investment, commented, “We are pleased to partner with Makhazen Alenaya in our second investment in the region’s retail sector.