Launched last month, Jake Paul’s W brand is the latest influencer-founded business to compete on the shelves of mass retail. The brand raised an $11 million Series A funding round, which values the company at $150 million.WHO: W is a men's personal care brand founded by pro-boxer, entrepreneur, and digital creator Jake Paul, made to smell great and designed to work harder. The line of men’s deodorants, sprays, and washes, whose name is a nod to winning, was founded  to give men the confidence to win in all pursuits of life. The collection is available in three mood-boosting fragrances.WHY: The fresh capital will be used to support both SKU and retailer expansion as the company continues on its mission to reinvigorate the men's personal care aisle through its better-for-you products at a great value.IN THEIR OWN WORDS: "It's incredibly important to me that W fill the void that's been apparent in the men's personal care category for decades," said Jake Paul, founder of W. "Everything W does is different—from driving record sales in under a month to our forward-thinking approach to creator partnerships. Our funding to date reflects our investors' confidence in the immense opportunity we have to build a new type of legacy brand in unique and unexpected ways. I invested my own capital into this company along with my partner and Co-Founder Geoffrey Woo because we strongly believe in W's runway to achieve a massive and successful future.""The industry is riddled with legacy players that are taking antiquated approaches and in turn are losing market and mindshare," said Moshe Lifschitz, Shrug Capital's Managing Partner.