Japonesque, in partnership with Topspin Consumer Partners, has acquired the Barefoot Scientist brand.
WHO: Barefoot Scientist was founded in January 2019 by Dana Ward and has become an innovative force in premium foot care, making it easy to treat feet in the same specialized way that we care for the rest of our face, hair, and body, by combining science-backed formulations with lifestyle-friendly product design. The company offers comprehensive scientifically proven foot care treatments and tools.
Founded in 1984, Japonesque has earned the reputation of creating the most versatile, innovative, and distinctive makeup brushes and beauty accessories in the industry. Japonesque's professional makeup tools and bold, bespoke cosmetics are more than just accessories to beauty. They elevate the user's experience. Favored by celebrated makeup artists and beauty professionals worldwide, Japonesque products are crafted with precision in mind.
WHY: The acquisition reflects Japonesque's continued investment in the fast-growing, premium at-home beauty care space.
IN THEIR OWN WORDS: Simon Worraker, CEO of Japonesque, said, "We are delighted to welcome Dana and the Barefoot Scientist brand to our portfolio of female founded brands and look forward to growing this business together. There is enormous potential within the beauty & wellness space, but also in the performance sports arena." Dana commented, "I'm very proud of what we have achieved to date. It is exciting to consider the next phase of brand expansion leveraging Japonesque's expertise and resources. To be able to bring happier, healthier feet to the world is a dream—and now we can get there even faster."
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