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Published September 16, 2020
Published September 16, 2020
Photo: via Sunday II Sunday

Infinite Looks, the start-up that developed and launched the brand Sunday II Sunday, received seed funding from Ignite Venture Studio and Johnson & Johnson Innovation.

WHO: Infinite Looks, the start-up that developed and launched the brand Sunday II Sunday, was founded by serial entrepreneur Keenan Beasley, and was born out of a need for products that address the typical haircare habits of the active Black community, which have traditionally been overlooked. The focus of the Sunday II Sunday product line is to provide care between less-frequent washes for the removal of sweat, buildup, and environmental damages, helping to remove barriers from people looking to lead an active and healthy lifestyle.

WHY: The funds will be used to scale the D2C consumer brand as well as expand the product offering.

IN THEIR OWN WORDS: “Sunday II Sunday is a strong example of a brand that is driving exciting innovation at the intersection of health and beauty,” said Josh Ghaim, Founder of Ignite Venture Studio. “These innovations are addressing truly unmet consumer needs and have the potential to play a meaningful role in the future of self-care and the beauty industry as a whole.”

“Sunday II Sunday represents the combination of two causes that are extremely important to me. One being to provide a solution for the women in my life who live full, active lives and deal with challenges with their hair care,” said Beasley, founder and CEO of Infinite Looks. “The other is the massive disparity at which Black entrepreneurs receive funding for their businesses. Through this example, and our work at the non-profit, Venture Noire, I hope to be an example and a lifeline for other Black entrepreneurs.”


  • Sunday II Sunday raised an undisclosed seed round from Johnson & Johnson Innovation and Ignite Venture Studio.
  • In addition to Infinite Looks, Beasley also founded the nonprofit organization Venture Noire, which provides a variety of resources to Black and minority entrepreneurs to allow them to test their product or service in the market in order to encourage future investments down the line.

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