This year, CVS partnered with renowned media psychologist Dr. Pamela Rutledge to conduct an online survey through The Harris Poll among women ages 18-35. The survey aimed to uncover what transparency in beauty means for women now that the pandemic has changed how we work, attend school, and socialize.
“We’re facing an elevated crisis around self-confidence, with 78% of women ages 18 to 35 now spending time on video calls each week, and many (37%) spending at least five hours on video calls in a typical week,” said Dr. Rutledge. “In addition to the external pressures women are encountering, constantly evaluating one’s own reflection is having a significant impact on their mental health.”
Survey results of women ages 18 to 35 demonstrated the increased relevancy of the CVS Beauty Mark, while addressing the mental ramifications of not only viewing unrealistic imagery of others, but of constantly evaluating one’s own reflection during a period of heightened use of video calls and social media consumption:
2 Article(s) Remaining