Fruitful, the Korean start-up behind Tiptoe, raised a Pre-Series A round of funding at a post-money valuation of $8 million.WHO: Headquartered in Seoul, South Korea, Tiptoe is a color cosmetics range. The brand describes its philosophy as "Post Girl Core Beauty," which centers on creating products that evoke childhood memories while being practical for daily use. Hero products are the Glowit Sorbet Tint, Blurry Purée Blusher, Jellystick, and various nail polish sets. The brand sells through its e-commerce website and retailers like Olive Young.WHY: The funding will be used to fuel its expansion in Olive Young and a Japanese retail launch.IN THEIR OWN WORDS: Jungyoon Kim, Investment Director at Schmidt, commented, “Fruitful has demonstrated strong performance across nail, face, and lip categories with its unique brand identity and distinctive aesthetics. With its domestic momentum and upcoming Japanese expansion, the company holds strong growth potential.” Tiptoe CEO Sangbin Lee told Wowtale, “Building on this investment, Tiptoe will accelerate its growth in Olive Young and Japan while establishing itself as a competitive portfolio in the K-beauty color market. We aim to elevate brand awareness through our signature ‘girl-core’ sensibility and differentiated charm.”DETAILS:Fruitful, the company behind Tiptoe, secured KRW 2 billion ($1.45 million) in pre-Series A funding at a post-money valuation of KRW 11 billion ($8 million).Schmidt, KD&J Partners, and Amorepacific participated in the funding round.