German K-beauty–inspired beauty brand Yepoda has successfully closed its Series B funding round led by Verlinvest with continued participation from existing investors V3 Ventures and JamJar Investments.WHO: Based in Germany, Yepoda was launched in 2020 by Veronika Strotmann and Sander Joonyoung van Bladel to marry K-beauty innovation with sustainability. Product formulations are developed in South Korea and recreate K-beauty skincare routines with the best natural and active ingredients. The assortment ranges in price from €8 for single sheet masks to €30 for moisturizers.WHY: The new financing will be used to drive the brand’s retail expansion especially its recent Europe-wide rollout into Sephora, and to support its launch into the US while continuing to drive Yepoda’s focus on product innovation. IN THEIR OWN WORDS: “We are excited to welcome Verlinvest as our investor in this next phase of growth. Their experience in growing strong, sustainable consumer brands is exactly the support Yepoda needs to scale our impact and to make high-quality, effective, and fun K-Beauty more accessible to customers worldwide,” said Sander Joonyoung van Bladel, co-founder & CEO of Yepoda.Ben Black of Verlinvest commented, “We are delighted to be backing Sander and Veronika in accelerating Yepoda’s growth internationally and bringing K-Beauty to a wider audience. We are excited to welcome Yepoda to our growing beauty portfolio, and continue the relationship alongside Verlinvest’s venture fund, V3 Ventures, and our partners at JamJar Investments.