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kdc/one Buys Maesa's European and Middle Eastern Operations

Published February 3, 2025
Published February 3, 2025
Fine'ry

Brand incubator Maesa sold its European and Middle Eastern operations to Knowlton Development Corporation, Inc. (kdc/one), a global leader in custom formulation, packaging design, and manufacturing solutions.WHO: For more than two decades, Maesa EMEA has leveraged its holistic approach across trend tracking, brand conception, and product development to curate a portfolio of long-term relationships with leading retailers in the EMEA region.Headquartered in Longueuil, Québec, Canada, kdc/one is a trusted global provider of value-added solutions to many of the world's leading brands in the beauty, personal care, and home care categories. The company partners closely with both industry-leading consumer products companies and fast-growing independent brands in the ideation, formulation, design, packaging, and manufacturing of products. The innovative products that kdc/one has helped to develop are sold by its brand partners in more than 70 countries worldwide.WHY: This strategic transaction comes at a time when Maesa is doubling down on its core business, which comprises a portfolio of high-growth global brands, including Kristin Ess, Being Frenshe Hairitage by Mindy McKnight, and Fine'ry, and a strategic portfolio of fragrance offerings created for some iconic fashion brands and retailers. Headquartered in New York, Maesa will continue to grow and expand this business worldwide.The new organization will combine kdc/one's innovative packaging and formulation capabilities with Maesa EMEA's proven ability to develop expertly crafted storytelling, innovative designs, and on-trend products that deliver outstanding value to consumers.

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