Key Takeaways:
- TRIP customer and fan, Kendall will become the face of the brand’s new global campaign.
- According to SPINS, TRIP is the fastest-growing sparkling drinks brand in the US this year.
- Sold in Target and Whole Foods Market, the brand is on track to hit $200 million in revenue in 2026.
Kendall Jenner joins better-for-you beverage brand TRIP as ambassador and equity shareholder.
WHO: Founded in 2019 by husband-and-wife team Olivia Ferdi and Daniel Khoury, TRIP is a calming drinks brand on a mission to help a billion people find calm in the chaos of everyday life. It is a low-calorie, calming sparkling drink infused with magnesium and botanicals. Products are available across leading supermarkets, natural retailers, hospitality destinations, and online.
IN THEIR OWN WORDS: “Kendall perfectly embodies the way we think about calm today—not stepping away from a full life, but finding moments within it to reset, feel present, and be your best authentic self. She truly connects with our mission,” said Olivia Ferdi, co-founder and CEO of TRIP. “We’re thrilled to be partnering with her, and now launching our brand-new campaign together.”
Kendall Jenner said, “I’ve been obsessed with TRIP for a while—the product is incredible, and I’ve always loved how elevated and intentional the brand feels. It’s my favorite way to stay grounded and present in my daily routine—it tastes great and makes me feel amazing. When I met Liv and Dan, I instantly connected with what they’re building. I love their vision for the brand and their mission to help more people find calm in their everyday lives. I’m so excited to be part of their journey.”
DETAILS:
