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Kevin Murphy Group Buys Hair Extensions Brand Showpony

Published April 9, 2023
Published April 9, 2023

Australian professional haircare group Kevin.Murphy acquired the ethical hair extension brand Showpony.

WHO: Australian Showpony is an ethically sourced hair extension brand offering premium hair extensions, accessories, and education supporting consumers and industry professionals worldwide.

Australian hairdresser Kevin Murphy's namesake brand is a fashion-focused range of salon-only, professional haircare and color products created to meet his needs as an editorial hairstylist.

WHY: The businesses share ethical values, visions for growth, and creating impactful positive change in the hair industry.

IN THEIR OWN WORDS: Showpony founder and Global President Stephanie Mason said, “We believe Kevin.Murphy's innovation, creativity, and inclusiveness of consumers and professionals ties in perfectly with what we are so passionately working towards achieving here at Showpony. Being a part of the Kevin Murphy Group will truly give us our wings as a global company and it only makes sense to align with a brand that holds sustainability, quality, and education as highly as we do.”

Kevin.Murphy's CEO Laurent Misischi said, “We are proud to welcome Showpony into the Kevin Murphy Group, and we look forward to seeing what the future brings for this iconic Australian brand as we work together to bring new innovations to our valued salons and customers.”

Stephanie added, “We have been working alongside and in collaboration with the Kevin.Murphy team for many years at major trade events, Fashion Weeks, and education sessions, in what has already been a long-lasting and supportive relationship among our teams. The partnership will enable us to enhance our world-class hair extension education offerings, dedicated customer service support, innovative technologies, and premium product developments.”


  • Kevin Murphy Group acquired the hair extensions company Showpony.

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