KIKI, the community commerce company that launched in early 2023, landed a $7 million funding round led by a16z crypto and The Estée Lauder Companies’ New Incubation Ventures (NIV).WHO: KIKI World's initial launch in 2023 featured connected beauty products co-created by the KIKI World community. Using its proprietary platform and blockchain infrastructure, KIKI has created a new way for consumers to connect with each other and brands outside of the historical web2 channels and social media. Their audience has embraced this new approach, where they can co-create products, receive rewards for engagement, participate in product innovation, and connect with other fans. KIKI looks to build consumer brands as dynamic platforms, with products and experiences created by and rewards shared with the communities that use them. Starting in April 2024, KIKI will begin releasing a new set of platform tools and applications. These will enable creators, brands, and fans to connect and launch rich campaigns driven by their communities, in addition to fueling KIKI’s own created product lines. KIKI's new tool suite includes blockchain-powered profiles and collectibles that empower peer-to-peer connections and dynamic rewards; robust discovery engines and community management tools designed to reward fans first; and platform APIs that enable the creation of incentive-driven engagement campaigns and conversion-focused rewards. IN THEIR OWN WORDS: “Brand websites are valuable for not only selling but also educating, and KIKI’s innovative platform strategically takes brand.com capabilities a step further to leverage community and drive creativity as trends rapidly emerge.