Key Takeaways:

• Kiuda Group partnered with CGETC, a cross-border logistics provider serving Korean wellness brands scaling in the US.
• The acquisition reflects the exploding popularity of K-beauty, scaling far beyond fleeting ingredients or cultural trends.
• CGETC is the first investment for Kiuda Group.

Kiuda Group acquired logistics firm CGETC to form KORA Group to support Korean beauty brands entering the US market.

WHO: The new company created by the acquisition will be called KORA Group. The group will offer a comprehensive solution for K-beauty brands, including market-entry strategy, regulatory support, marketing, fulfillment, and distribution. By controlling the backend infrastructure, Kiuda Group enables brands to navigate US customs, freight delays, and supply chain inefficiencies more seamlessly, helping them scale faster across North American retail and DTC channels.

Since 2003, CGETC, a City of Industry, California–based company, has operated three warehouses in Southern California and another in Atlanta, with plans to open a facility in South Korea later this year. The organization has mastered international freight, customs clearance, warehousing, and fulfillment.

Kiuda Group, an investment firm focused on beauty and wellness companies, was founded by former employees of Amorepacific and McKinsey & Company. The firm is backed by a group of private investors.

WHY: The acquisition of CGETC is part of Kiuda Group's strategy to become a leading player in the K-beauty industry. The firm plans to make additional acquisitions to expand its offerings.

IN THEIR OWN WORDS: “The K-Beauty boom isn't a product trend—it's a structural shift, powered by a world-class...