Key Takeaways:

• KMI Brands sold Noughty Haircare to focus on licensed fragrance partnerships.
• The Noughty Haircare acquisition marks Komerz's first venture into beauty.
• Noughty Haircare hopes to tap into Komerz’s scale.

UK-based Noughty Haircare has a new owner.

WHO: Founded in 2016, Noughty Haircare is a well-established natural haircare brand specializing in vegan, cruelty-free, and plant-powered haircare products, with a strong presence across the United Kingdom and international beauty markets. The company is built on a commitment to transparency, offering clear insight into the science, ingredients, and formulation decisions behind its products. Noughty is available DTC and stocked by retailers, such as the UK supermarket Tesco, Superdrug, and Holland & Barrett, as well as international retail outlets.

KMI Brands is a creator of beauty and well-being brands. They develop, market, and distribute award-winning brands with a reputation for delivering innovative, performance-led products and a commitment to excellent customer experience.

Komerz connects ambitious brands with global markets through smooth omnichannel distribution solutions. They serve as a crucial link between innovative brands and a diverse array of retail channels, whether that’s in physical stores, online platforms, or HoReCa establishments.

WHY: KMI Brands sold Noughty Haircare to focus on licensed fragrance partnerships.

IN THEIR OWN WORDS: “Noughty’s consistent growth since launch is a testament to the strength of the brand and the team behind it,” said Herbie Dayal, Chairman, KMI Brands. “Komerz brings the scale and distribution expertise to take it further.”

DETAILS:

• KMI Brands sold Nought...