Key Takeaways:
Kohler—the 150-year-old global leader in kitchen, bath, and wellness innovation—announced a strategic expansion into the premium sauna category with the launch of Kohler Saunas. The move reinforces the brand’s growing commitment to in-home wellness solutions, adding to its existing innovations in hydrotherapy, digital showering, steam, and cold plunge systems.
Positioned as a natural extension of Kohler’s wellness ecosystem, Kohler Saunas blend high-performance engineering with sophisticated self-care design. The collection includes both indoor and outdoor models, each available in small, medium, and large configurations to accommodate solo users or shared experiences.
The launch is supported by Kohler’s broader wellness vision, which includes the Kohler x Remedy Place Ice Bath, the Kohler Anthem digital shower system (featuring an ice shower mode), Kohler Invigoration Steam, and a suite of hydro and aromatherapy solutions. The company’s Long Live You campaign accompanies the sauna's debut, highlighting the role of contrast therapy in long-term vitality and the brand’s belief in the power of daily rituals.
“Kohler Saunas create beautiful and therapeutic environments that invigorate the senses and promote deep relaxation, recovery, and rejuvenation,” said Katie Stevens, General Manager of Kohler Wellness, in a company press release. “This new category empowers homeowners to easily incorporate authentic heat therapy into their lifestyle, supported by a legacy brand they trust.”
The line’s core value proposition lies in heat therapy reimagined for modern living, underpinned by best-in-class materials and precision controls. Sauna structures feature refined wood finishes, advanced mineral wool insulation, and extra-thick glass walls to ensure optimal heat retention. Each unit includes a freestanding high-output heater, dual thermostats, and aerotherm ventilation for consistent temperature control and energy efficiency.
A touchscreen control panel enables users to adjust the time, heat, and lighting, including the integrated sunset ambiance lighting system, which is designed to enhance mood and promote relaxation. Created to function as architectural centerpieces or integrate seamlessly into renovations and new builds, the indoor models all have Scandinavian Spruce interior and a choice of Scandinavian Spruce or Graphite Grey exterior finishes. Outdoor saunas are tailored for climate durability, featuring triple-insulated waterproof ceilings, dual-pane glass, and either Douglas Fir or Weathered Grey Spruce cladding.
The wellness real estate market is the fastest-growing sector in the global wellness economy, projected to reach $1.1 trillion by 2029. Kohler is bringing wellness to homes as a way to take advantage of the post-COVID wellness boom. As demand for residential wellness infrastructure accelerates with consumer demand for health-centric living, Kohler’s sauna launch places it in direct competition with boutique sauna manufacturers and Scandinavian imports, offering a new level of design credibility, technical precision, and supply chain confidence in the high-growth wellness real estate market.
