Key Takeaways:Fast-growing Korean beauty brand JiYu is on track to reach $70 million in annual revenue in 2026.The $6.5 million investment round included participation from private investors and strategic beauty industry partners.The funding will be used to fuel product development and clinical studies.JiYu, a Korean skincare brand known for science-backed formulations, has raised $6.5 million in growth capital to expand across North America and accelerate clinical product development.WHO: JiYu is a premium Korean skincare brand founded with a commitment to bringing the full integrity of Korean skincare science directly to Western consumers. Headquartered in Seoul, South Korea, with offices in Miami, Florida, and Denver, Colorado, the brand combines advanced Korean skincare science with modern products designed through a dual innovation philosophy, with every product developed through both a consumer lens and a scientific lens to deliver effective, results-driven skincare solutions. JiYu has a structural advantage, with a Korea-based product development team that maintains deep relationships within the Korean beauty supply chain and a US-based commercial team. Products are available through Amazon, TikTok Shop, and the company's website. WHY: A significant portion of the newly secured capital will be directed toward initiating formal clinical studies to generate independent, peer-reviewed efficacy data on JiYu's core formulations. The brand is also investing in expanding its formulation pipeline, prioritizing bioactive Korean ingredients, responsible sourcing, and results that can be independently verified.