Clean color brand Kosas secures Series B funding to fuel growth. The round was led by Stripes with participation from existing investors.
WHO: Color cosmetics brand Kosas was founded in 2015 by Sheena Yaitanes with the purpose to cultivate beauty on every level and offer women barrier-breaking formulations with universal appeal. Yaitanes, who trained as a fine artist and is also a chemist, was introduced to makeup at a young age by her mother who repped Clinique and Clarins. Her unique background and expertise was the lens through which the brand was founded. Kosas products are consciously formulated with premium ingredients and botanically rich formulas that flatter a true range of skin tones. The name Kosas comes from the five interconnected layers, or “Kosas,” of the self: the physical, energetic, mental, intellectual, and soul.
WHY: Kosas plans to deploy the funding to continue building its 26-person team with the addition of a chief marketing officer and sales staff to support the Sephora business. New products are also in the works.
IN THEIR OWN WORDS: “This series B is very important to us, and it’s different from our series A, which was just when we were getting a foothold in the marketplace. Now, we have really strong distribution partners and a deep community of really amazing people that are really connected to the brand. This series B is about building the company that will help us scale the brand,” Yaitanes told Beauty Independent. “It was important for us to partner with people who really understand the formula behind scaling a consumer brand.”
Karen Kenworthy, a partner at Stripes, told Beauty Independent, “Kosas stands for everything we believe in as investors in consumer brands—a strong and unique brand voice, a passionate founder who is adamant on product differentiation and efficacy, remarkable innovative DNA, and just great product. They’re building their clean product line around a makeup-meets-skincare ethos with a focus on inclusivity, simplicity and quality.”
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