Key Takeaways:The combination of Bel Cosméticos and Mundo do Cabeleireiro brings together two highly complementary category leaders.Both companies have built strong regional brands and customer loyalty by offering curated beauty assortments at compelling value.The merger will represent more than 130 multi-brand specialty beauty stores across key Brazilian states.L Catterton announced the combination of Bel Cosméticos and Mundo do Cabeleireiro, creating the largest multi-brand specialty beauty retail platform in Brazil.WHO: Headquartered in Salvador, Bahia, Bel Cosméticos is one of the leading multi-brand specialty retailers in Brazil, recognized for its strong value proposition and consistent in-store. Founded more than 30 years ago by Ivo Barbosa, the company has built a solid regional brand, a highly loyal customer base, and long-standing supplier relationships. Bel Cosméticos operates a network of over 70 stores across shopping malls and street locations, with a presence in 16 states, covering key beauty categories—including haircare, skincare, makeup, and fragrances across a range of price points.Founded in Recife, Pernambuco, over 30 years ago, Mundo do Cabeleireiro is one of Brazil's leading multi-brand retailers specializing in beauty and personal care products. With a portfolio comprising more than 400 national and international brands and approximately 15,000 SKUs, the company stands out for its broad assortment, close customer relationships, and an accessible, specialized shopping experience. The company operates a network of 65 stores across four Brazilian states, with a strong presence in Pernambuco and São Paulo.