Austria's leading retailer of professional haircare has been acquired by La Boutique du Coiffeur, a renowned French player in the retail space, also specializing in professional hair and beauty solutions.WHO: RoMa Friseurbedarf (RoMa) is the leading supplier of hairdressing products in Austria and a leading provider of hairdressing supplies with 90 stores in Austria, Germany, and Switzerland. The family business has been in the business of hair for 157 years.La Boutique du Coiffeur was founded in 1975 by Michel Rulquin as a wholesaler for hairdressing supplies and has since evolved into a leading retailer of professional haircare products. With the opening of its first store in 1988 in Nancy, in the Grand Est region of France, hairdressing supplies also became accessible to the general public. Today, its store network includes 330 locations, including 201 in France, 21 in Switzerland, 9 in Luxembourg.WHY: This strategic decision allows both companies to focus on their core strengths and better serve their respective customer bases across their home markets next to realizing purchasing synergies.IN THEIR OWN WORDS: "The acquisition of RoMa Friseurbedarf represents a significant step in our strategy to further strengthen our commitment to quality and innovation in hair care," said Manager Nicolas Probst of La Boutique du Coiffeur. He added, "With our understanding of professional hair care and beauty products, we are excellently positioned to successfully integrate RoMa's network of 90 stores in Austria, Germany and Switzerland into our business processes." Together they want to set new standards in the industry.