Launchmetrics is acquiring Parklu, the Chinese influencer analytics platform strengthening its Brand Performance Cloud to create the industry’s only global solution to measure brand equity.
WHO: Parklu is the premier influencer analytics platform in China that empowers brands to make data-driven decisions about their influencer marketing strategies. Parklu’s network includes over 100,000 influencers—known locally as Key Opinion Leaders (KOLs); its clients use its self-service analytics, influencer relationship management tools, and value-added insights to benchmark, plan, and monitor campaigns across China’s major social platforms.
Launchmetrics is the leading Brand Performance Cloud used by Fashion, Luxury and Beauty (FLB) executives to connect with the modern consumer in a constantly changing landscape. With over a decade of industry expertise, Launchmetrics helps more than 1,000 customers create inspiring, impactful, and measurable experiences. Its Brand Performance Cloud provides companies with the tools and intelligence they need to optimize the use of their creative assets, execute powerful brand amplification programs, and measure their brand performance. The company’s AI-driven and proprietary Media Impact Value gives customers the ability to benchmark their performance against 2,000 competitors worldwide. Launchmetrics’ intelligence empowers these companies to grow their businesses and streamline their processes, bringing a sharp focus to profitability, accountability, and efficiency while enabling the type of quick decision-making required for agility.
WHY: This acquisition will reinforce the business’s larger strategy to expand their analytics in order to help executives make informed global business decisions that yield stronger consumer relationships worldwide. The deal gives Launchmetrics access to Parklu’s analytics covering more than 100,000 influencers, including Austin Li, Papi Jiang, and Kevin Chou across China’s social media platforms, including WeChat, Douyin (TikTok), Weibo, RED (Xiaohongshu) and Bilibili. In addition, it will also allow Launchmetrics to operate directly in China, representing a significant inroad to the market.
IN THEIR OWN WORDS: “Parklu will add a new layer of apps and data to our Brand Performance Cloud,” states Michael Jais, CEO of Launchmetrics. “In today’s climate, brands are trying to understand how they can be more efficient and deliver better ROI. This acquisition will make us the only player to measure cross-Voice performance by providing the industry with a consistent metric to more effectively understand performance in China and beyond.”
“Given that ROI is critical in the current market, analytics can be more reliable than intuition,” states Parklu’s founder and CEO, Kim Leitzes. “As many executives make data-driven decisions, we will deliver even more value to our clients with a comprehensive offer, fueled by Launchmetrics’ Brand Performance Cloud. We share Launchmetrics’ vision and believe industry-specific solutions will best enable FLB executives to capitalize on opportunities, both on- and offline, all while connecting their strategy, operational efforts, and results in a single, global solution.”
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