Opening Ceremony is partnering with The Lipstick Lobby as the exclusive retailer of “Kiss My Pink,” a matte pink lipstick where 100% of net profits will be donated directly to Planned Parenthood. This isn’t just a partnership, it’s a movement with a message.
The lipstick shade “Kiss My Pink” is a highly pigmented and full-coverage traditional bullet lipstick. The color is a bold pink meant to inclusively flatter a multitude of skin tones. The matte finish is said to deliver optimal staying power. The lipstick is cruelty free, paraben free, vegan, and made in the United States. It retails for $19.
These lipsticks are available in store exclusively at Opening Ceremony locations, or on thelipsticklobby.com. Selling the pink lipstick in person creates a conversation around its messaging. Opening Ceremony establishing themselves as the sole retailer of this product drives desire for the lipstick. While they do sell other beauty products, the selection is small and the lipstick will stand out among them.
“So pucker up in protest with us. Together we can resist. Together we can make a difference. Together we can #LipstickItToTheMan,” reads the Lipstick Lobby website. They make both a bold lipstick and a social justice statement for change, progress, and equality. They want people to wear their lipstick as a reminder that small actions can create big waves.
Opening Ceremony is doing their part to support Planned Parenthood, by giving this movement a platform, and exciting exclusivity among their massive fan base. Opening Ceremony is aligning themselves with the Lipstick Lobby’s political mission and social messaging. This collaboration is a win, win, win—for Opening Ceremony, for Lipstick Lobby, and for women.
In the future, Lipstick Lobby will introduce new shades of lipstick and new ways to make a difference. With every new shade they launch, they plan to partner with a different, relevant charity that supports women and girls. The amount of lipstick sold in Opening Ceremony locations will be the ultimate metric to measure the success of this collaboration.
