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London-Based Here We Flo Picks Up €1.9 Million from Angels

December 4, 2022
December 4, 2022
Here We Flo

Here We Flo has landed €1.9 million in fresh funding from angel investors to fuel its mission of bringing a cultural shift to period care and sexual health.

WHO: Founded in 2017, Here We Flo was created by university friends Susan Allen and Tara Chandra, who spotted a gap in the market for a challenger brand, taking a more down-to-earth approach. The business consists of three brands—Flo period care, Glo sensitive bladder care, and XO! Condoms—bringing a fresh perspective and frank conversation around periods, bladder leaks, and sexual health.

WHY: The investment will be for team hires in the UK and US, marketing, and working capital.

IN THEIR OWN WORDS: Co-founder Tara Chandra said, "We are delighted angel investors have backed our business supporting life's messiest moments! We're challenging industries that have relied for too long on synthetic fibres, petroleum plastics, pesticide and harsh chemical residues.”

Ed Stephens, Global Head of Brokerage and Partnerships, AIN, who led the raise, said, "Our network of experienced angel investors really bought into Here We Flo's truly disruptive mission, revolutionising the market with their natural plant-based products. Tara and Susan standout as an exceptional and passionate founding team dedicated to driving forward the business. With some fantastic traction with the backing of some retail giants this business really ticked all the boxes."

DETAILS:

  • About €1.9 million (£1.7 million) was raised in an angel funding round.
  • Here We Flo sales have tripled this year, and the business has secured retail distribution at Boots, Ocado, H&B, and new launches in Target and Whole Foods. 
  • According to Crunchbase, the brand has raised $3.4 million to date. Exceptional Ventures made an undisclosed pre-seed investment, and Here We Flo won the Grand Prix £1 million prize of the inaugural Sky Zero Footprint Fund in 2021.
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