Key Takeaways:

• The funding will enable the company to bring its concept to more locations across London.
• The round was co-led by FIGR Ventures and Sorven Capital, with participation by a group of angels. 
• Hyper-specialist brands have transformed the service category, but the massage industry remains dominated by hotel spas, independent operators, and members' clubs.

The fresh capital will allow Masaj to double its studio footprint by opening three new locations in London.

WHO: Founded by Scarlet Amies and Alice Vaughan, London-based Masaj launched its first high street studio in 2021 to bring greater consistency and professionalism to the massage sector for both customers and therapists. The company currently operates three London studios with more than 15,000 five-star reviews.

WHY: The business argues that, while branded operators have transformed other service categories, massage remains a fragmented market dominated by hotel spas, independent operators, and members' clubs. The investment will support the opening of three new studios across London over the next 12 months, as well as team growth.

IN THEIR OWN WORDS: Scarlet Amies, CEO and co-founder of Masaj, said, "London's wellness market is fragmented, with no trusted brand delivering consistently high-quality massage at scale."

"Over the past decade, we've seen hyper-specialist brands transform one beauty and wellness category after another, but the massage industry remained a huge gap until Masaj," said Fiona O'Callaghan, Managing Director, Figr Ventures. "When you treat therapists with care, they're better set up to do their best for guests, building the consistency and trust that creates a standout, scalable...