From peptides and postbiotics to biomarker testing and integrative health platforms, the intersection of beauty, wellness, and longevity is maturing beyond trend status— it’s becoming a foundational consumer movement. At the 2025 INNOCOS Beauty & Longevity Summit in Geneva, the industry’s brightest minds from brand leaders to scientists and storytellers shared their vision for how longevity will define the next years of innovation.BeautyMatter contributor Zsolt Farkas sat down with a dynamic mix of attendees—from longevity brand founders to former senior executives at industry giants like L’Oréal, Kenvue, Henkel, and Shiseido—to uncover the insights shaping the future of beauty and wellness. Here are the top trends redefining longevity through the lens of experts from the field.Integrative Longevity: Systems Biology Comes to SkincareThe days of single-ingredient promises are fading. As experts emphasized in their interviews, we’re entering an era of integrative health, a convergence of topical care, ingestibles, diagnostics, and lifestyle interventions. Inspired by systems biology and functional medicine, this approach treats aging as a multi-pathway, systemic process.“Advanced consumers already know they need to act on multiple aging pathways to get real results,” Alena Demina, founder of SYSTEM SKIN, shared.Several experts agreed that the next wave of successful brands will combine supplements, skincare, testing, and lifestyle changes into one easy-to-follow system.Biomarker Testing: The New Skincare Routine Starts InsideWearables are evolving into "implantables," according to Pascal Houdayer, the CEO of Laboratoires Boiron.