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L'Oréal Enters Strategic Partnership with Climate Company BreezoMeter

January 03, 2022 BeautyMatter
January 03, 2022
BreezoMeter

L'Oréal has entered a new multiyear research and tech partnership with BreezoMeter, one of the world's most innovative and accurate climate tech companies. Based in Israel, BreezoMeter is a leader in environmental information about air quality, pollen, and fires. Its main goal is to improve the health and safety of billions of people worldwide by providing accurate and actionable environmental data and insights.

"We are very excited to enter this long-term and strategic partnership with BreezoMeter, a world leader in air quality tech. We are committed to bringing our consumers all around the world the most accurate information on their environmental exposure and how that affects their skin," says Barbara Lavernos, L'Oréal Deputy Chief Executive Officer in charge of Research, Innovation, and Technology.

The objective of the partnership is to discover insights into exposome and skin by combining the two companies’ expertise in the science of aging to uncover new insights into how the environment affects skin aging. The information will be used to develop an exclusive beauty-driven exposome platform and provide new services to consumers that can address skin needs with personalized routines and lifestyle advice.

"Strengthening our collaboration with a world air quality leader BreezoMeter is crucial to unlock the links between skin aging and environmental exposures, such as allergens, UV, and pollution. This will allow us to provide new services that can bring the most precise and personalized skin routines, lifestyle advice, and ultimately help people live healthier lives in every external environment they live," says Guive Balooch, Global Head of Research and Innovation's Tech Incubator.

BreezoMeter provides accurate and actionable environmental data and insights, transforming live environmental intelligence into actionable insights and delivering them to consumers through mobile apps, smart home IoT devices, cars, and other connected experiences. Imagine the application of actionable environmental data to the sphere of skincare personalization.

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