Rembrand, the revolutionary AI product placement platform that embeds photorealistic products into digital video, closed $8 million in seed funding.
WHO: Founded in 2022, Rembrand is pioneering the development of un-interruptive video advertising. Rembrand uses AI to automate the placement of high-quality virtual products into video assets—not only for movies and television, but also for the universe of online creators that dominate today's consumer viewing habits. With the platform, any video asset can be seamlessly enhanced with AI-generated products that match the scene. This allows viewers to enjoy uninterrupted videos, while brands have the opportunity to be part of the story rather than an interruption.
IN THEIR OWN WORDS: According to CEO Omar Tawakol, who was previously the founder and CEO of Bluekai (a marketing data platform acquired by Oracle in 2014) and also the founder and CEO of Voicea (a conversational AI company acquired by Cisco in 2019), "Consumers are skipping ads at an alarming rate. IPG reports that up to 65% of commercials are skipped. Consumers don't like interruptions, and advertisers are searching for a more effective way to get noticed in video. With the explosive growth of online video and streaming, the traditional model of selling advertising in video is ripe for disruption."
"Product placement is a fantastic way to break through the clutter and get your brand in front of consumers, but it's a manual process that requires big budgets. We see an opportunity to enable scalable, postproduction product placement that meets the needs of today's creators," says Tawakol.
"We believe Rembrand has the tech and team in place to quickly address a significant gap in the product placement marketplace with a solution geared toward content creators and streaming platforms," said Dana Settle, co-founder and Co-Managing Partner at Greycroft. "Omar and his founding team have a track record of success to build what we envision is a category-defining company."
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