L’Oréal has invested in Partech Africa, an investment fund launched early 2018 within Partech, and dedicated to the development of “Tech” projects in Africa. This investment follows L’Oréal’s previous investments in venture capital funds (Partech International Ventures, Founders Factory, Raise Investissement). These investments allow L’Oréal to tap into start-ups and entrepreneurs developing innovative products.

“With Partech Africa, we want to support these talented entrepreneurs who invent new technological uses in all areas, distribution and consumption,”Alexandre Popoff, Executive Vice-President, Eastern Europe and Africa, Middle East, said in a statement. “L’Oréal is very happy to contribute to the development of young companies in Africa and to seize what is starting.”