Key Takeaways:
L’Oréal Groupe has announced two breakthrough beauty tech innovations at CES 2026, bringing light-based science to haircare and skincare with Light Straight + Multi-styler, an infrared styling tool, and LED Face Mask, a flexible silicone mask that emits light onto the face. Both products were recognized as CES 2026 Innovation Award Honorees.
The infrared and LED light technologies demonstrate L’Oréal’s commitment to addressing consumer concerns around heat damage and skin aging through technological advancement and longevity science, while prioritizing efficiency and personalization.
“At L’Oréal, we’ve always believed that beauty is deeply connected to scientific discovery, a belief that has been central to our company since its inception over 115 years ago,” said Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology at L’Oréal Groupe, in a press release. “This year, our pioneering advancements in light technologies at CES 2026 once again demonstrate our commitment to pushing the boundaries of new beauty solutions.”
Light Straight + Multi-styler reduces heat damage by using lower temperatures than traditional styling tools for healthier, shinier, and smoother hair. The handheld device uses patented near-infrared light technology to reshape internal hydrogen bonds and straighten, curl, and style hair at under 320°F, below the threshold at which keratin begins to denature. The styler focuses on preventative haircare and is equipped with smart internal sensors powered by proprietary algorithms and machine learning that adapt to users’ gestures for more personalized results.
“Light Straight + Multi-styler moves hairstyling beyond correction into prevention,” said Guive Balooch, Global Vice President of Augmented Beauty and Open Innovation at L’Oréal Groupe, in a press release. “Limiting cumulative heat exposure to help preserve the integrity of natural hair from the start, we’re enabling consumers to protect their hair now and for the future. We believe this innovation sets a new standard in precision styling, not just upgrading, but redefining the entire hairstyling category.”
The introduction of Light Straight + Multi-styler expands L’Oréal’s infrared-based hairstyling ecosystem, joining AirLight Pro, unveiled at CES 2024, with both tools designed to reduce heat damage across styling routines. Light Straight + Multi-styler is expected to launch globally in 2027.
In skincare, L’Oréal also announced the LED Face Mask, currently in prototype and developed in partnership with I-Smart Developments. L’Oréal believes the mask will combat visible signs of aging, including fine lines, sagging, and uneven tone, through red light and near-infrared light controlled by skin-safe microcurrents. The lightweight, noninvasive design is intended to integrate into daily skincare routines, with automatically timed 10-minute sessions. The device is also expected to launch globally in 2027.
Together, the CES 2026 unveilings reinforce L’Oréal’s leadership in augmented beauty, positioning light-based technology at the forefront of the future of haircare and skincare.