Seoul-based luxury fragrance label BORNTOSTANDOUT raised a Series A round of funding led by venture firm Touch Capital with participation from BOLD, L’Oréal’s venture capital fund.WHO: BORNTOSTANDOUT was launched in 2022 by Jun Lim, an investment banker with a passion for  perfume. The brand is also a love letter to the art of unapologetic perfumery, created by some of the industry’s most revered noses like Quentin Bisch, Frank Voelkl, and Nathalie Lorson. Scents contain unexpected notes like a nail polish note in the fruity musk Angels’ Powder, and inspirations such as the gourmand amber scent, Mud. BORNTOSTANDOUT also has bodycare, home fragrances, and design objects developed in collaboration with South Korean artists.WHY: The funding will enable BORNTOSTANDOUT to accelerate its offline expansion with a focus on Europe and the US.IN THEIR OWN WORDS: “What distinguishes BORNTOSTANDOUT as a unique voice in luxury fragrance is our firm belief in taking a different path that favors creativity over convention,” said Jun Lim, founder and Managing Director of BORNTOSTANDOUT. “Receiving backing from such prominent investors is more than an infusion of capital; it’s powerful validation that fragrances infused with originality are one of life’s greatest luxuries.”Anna-Lena Kamenetzky, co-founder of Touch Capital, said: “We are excited to back Jun, a visionary entrepreneur who has created a highly distinctive luxury fragrance brand and product. BORNTOSTANDOUT is both quintessentially contemporary and deeply rooted in South Korean artisanal tradition, creating a fascinating tension that keeps consumers coming back.