L’Oréal has taken a long-term minority stake in the Oman-based luxury fragrance brand Amouage.WHO: Amouage was founded by the late Sayyid Hamad AI Busaidi in 1983 to promote the fragrance heritage of the Sultanate of Oman. Its products, hailed as the “gift of kings,” are distributed via directly owned stores and 1,000 multibrand retailers, including department stores, selective perfumery chains, and airport stores. The company is controlled by SABCO, a local business group led by Chairman Sayyid Khalid bin Hamed Al Busaidi. For over 110 years, L'Oréal has been the world's leading beauty player with a broad portfolio of 35 international brands and ambitious sustainability commitments. The business has 85,400 committed employees, a balanced geographical footprint, and sales across all distribution networks. With 20 research centers across 11 countries worldwide and a dedicated Research and Innovation team of over 4,000 scientists and 3,000 tech professionals, L'Oréal is focused on inventing the future of beauty and becoming a beauty tech powerhouse.IN THEIR OWN WORDS: “The high-end fragrance house Amouage has had an impressive journey: from its noble origins as the ‘Gift of Kings’ to its modern incarnation as an icon of the perfumery world,” said Nicolas Hieronimus, Chief Executive Officer of L’Oréal. “As we celebrate 25 years of L’Oréal’s presence in the [Gulf Cooperation Council], we are truly honored to join the Amouage journey, and as the global leader in fragrances, we are eager to contribute to bringing these exquisite scents, symbolic of the Arabic culture, to the whole world.