L’Oréal has signed an agreement to acquire the Japanese company Takami Co. The company develops and markets products licensed by the skincare brand Takami, owned by Doctor Hiroshi Takami, founder of two eponymous dermatological clinics in Tokyo. This acquisition should be completed in the next few weeks.
WHO: Takami was founded in 1999 as a premium skincare brand known for its Skin Peel pre-serum, also called the “Little Blue Bottle” by Asian consumers. The company develops and markets products licensed by Doctor Hiroshi Takami, founder of two eponymous dermatological and aesthetic clinics in the Omotesando district of Tokyo. The brand is sold mainly in Japan, as well as in other Asian markets including China through e-commerce, with a strong focus on subscription, but it also has selective distribution.
IN THEIR OWN WORDS: Cyril Chapuy, President of L’Oréal Luxe, comments on this acquisition: “We are very pleased to welcome the Takami brand into our portfolio. Its reputation in Asia matches the remarkable quality of its products. Its expertise in prestigious beauty treatments and its omnichannel distribution make it a very complementary brand within L’Oréal Luxe.”
Jérôme Bruhat, President of L’Oréal Japan, says: “The Takami brand teams led by Mr. Okamura have been able to build a strong reputation in skincare expertise, a unique visual identity and a core group of loyal customers in Japan. These are the pillars of the brand’s success that we will grow further in the future.”
Yuji Okamura, President and owner of Takami Co., declares: “Born from the expertise of the aesthetic and dermatological Takami clinics, our products provide the quality and the efficacy expected by the most demanding Japanese consumers. After 21 years of growth in Japan, we are thrilled to join the L’Oréal Group, the world’s leading beauty company, which will allow us to develop our brand thanks to its scientific and international expertise.”
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