Launched: 2016
Founder: Lauren Bosworth
Key Executives:
2024 Full Year Expected Revenue Range: $50 to $75 million
Offline Points of Distribution Projected Globally for 2024: 4+
Primary Category: Wellness
Other Beauty Categories: New York
Key Markets:
Retail Partnerships:
Primary Distribution Channel: Mass
Other Distribution Channels:
Funding Rounds: Private Equity
“Feminine care” used to start and end in the tampon aisle, the home for products that made us feel embarrassed about being a woman. Today, all of us understand that truly caring for our bodies is complex. It requires a deep understanding of our whole body and what it actually needs—and it’s nothing to feel weird about. That’s why Love Wellness is reclaiming femcare and making it what it always should have been: safe, effective, and focused on all the factors that matter most for women’s health.
Insight provided by Lauren Bosworth, Founder and Chairwoman of the Board
What are your key business initiatives for 2024?
Overall, I am hoping for general economic stability so that all consumer brands can breathe a bit easier this year. For Love Wellness, it’s to continue to grow our retail presence on the shelf and further develop brand awareness through our second-half brand update.
What are you most proud of having accomplished?
I’m most proud of our continued success with expansion into retail—first Ulta Beauty, then Target, and more recently, Walmart stores nationwide. I am proud that our brand and products are accessible both because of our retail footprint and also because of our price point.
What has been the biggest surprise?
Nothing has been steady—every year since 2016 has been an entirely new ballgame; you have to constantly adapt and change.
What fuels your competitive advantage?
Since day one, we’ve been committed to raising the bar for women’s health and wellness products. It’s why we are the only femcare brand that completely nixed potential irritants, endocrine disruptors, and microbiome disruptors from our products. In vaginal care, we believe that means no fragrance, essential oils, parabens, or sulfates. In our supplements, we also skip the dyes and sugars, real or fake. Our products work together to lovingly support your microbiome, so it can lovingly support your vagina, gut, and hormones. Every single ingredient we use in our doctor-developed formulas is there for a reason: the research tells us it’s safe and effective.
Please share your insight on the future of the beauty industry.
Beauty and wellness will truly merge into the same category. The blurring of these lines has already begun.
What is the best piece of advice you’ve been given?
Put your ego aside and build your team with the expertise you don't have.
Paying it forward, what advice would you give to someone contemplating launching a beauty brand?
Make sure the environment is friendly for financing!
If you could change one thing in the beauty industry what would it be?
I'd love to see less market saturation. At Love Wellness, we're focused on differentiating ourselves through unapologetically high ingredient standards and empowering customers with education.
