UK intimate care start-up Luna Daily closed $3.7 million in funding from Redrice, Joyance, Velocity Juice, and angel investors to fuel their US market launch with Sephora.
WHO: Founded by beauty industry veteran Katy Cottam in 2022, Luna Daily is a UK-based microbiome-balancing body care brand for even the most intimate skin. Formulated by dermatologists and gynecologists, the range consists of three ranges for women of all ages and stages consisting of The Everywhere Spray-To-Wipe, The Everywhere Wash, and The Everything Oil.
WHY: The funding will fuel the brand's US market launch with Sephora and further expansion into brick-and-mortar retail. The fresh capital will also be used to establish a platform to educate and support women around the topic of intimate care.
IN THEIR OWN WORDS: “I am so thrilled to be partnering with Sephora as the leading global beauty retailer driving forward this movement. The retail environment is integral to helping us redefine the category and consumer shopping behavior and it’s a huge moment to be the first ever brand of our kind in a Sephora store alongside established beauty,” said Katy Cottam, founder of Luna Daily.
“Sephora is thrilled to partner with Luna Daily and continue bringing our clients best-in-class products that support all their beauty and wellness needs,” said Cindy Deily, VP Skincare Merchandising at Sephora. “With its inclusive approach and effective, clean formulations, Luna Daily offers products that support the unique needs of women at all stages of life and helps reinforce Sephora’s commitment to this important, growing category of intimate care. We look forward to introducing Luna Daily to our Sephora community and know it will be a wonderful addition to our assortment.”
Claire Cherry, Investment Partner at Joyance, said: “We invest in the future of health and happiness, and back businesses that delight and bring joy. Luna Daily fits perfectly within this ethos and meets a clear need in the feminine health market.”
Flavia Richardson, CCO at Velocity Juice, said, “Velocity Juice’s mission is to empower founders to accelerate their growth. We are proud to have backed Luna Daily as an emerging leading consumer brand focused on addressing the ever-increasing needs of female health.”
Robert Senior, founder of Fallon, ex Worldwide CEO of Saatchi & Saatchi, and Partner at Redrice, said: “We back early-stage businesses that have the courage and insight, foresight and resilience to try and rewrite the agendas and accepted norms. Katy has smuggled the difficult conversations into mainstream parlance with a surefooted elegance, evidenced by her partnership with Sephora, whose purpose is not to shock rather to delight its shoppers. We felt Luna Daily is shockingly delightful and we’re thrilled to be a part of the journey.”
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