Common Heir, a disruptive sustainable beauty brand crafted with intent, attention to detail, and respect for the environment, raised $2.5 million in funding, $1 million over its initial goal.
WHO: Founded by Cary Lin and Angela Ubias, Common Heir launched in April 2021 with one hero product, quickly establishing itself as a skincare innovator. Common Heir combines luxury, sustainability, and inclusive product development, with completely plastic-free packaging. There are currently two products in the range, Vitamin C Serum and Retinol Serum, priced at $88 and sold DTC and through Credo.
WHY: As a result of its fundraising, the brand is expanding its product line for the first time, has also doubled its team, and broadened its innovation, research and development, and marketing efforts across the board, with more sustainable innovation, product development, and retail expansion in the pipeline.
IN THEIR OWN WORDS: "We raised funding to invest in innovation to bring our vision of inclusive and sustainable luxury beauty to life, finally pay ourselves a living wage and secure a talented team to help us," said Cary Lin, co-founder and Chief Executive Officer of Common Heir. "Building an innovation-led brand is expensive, because weʼre asking our partners and customers to try things theyʼve never done before. The narrative of bootstrapping forever should be sharply questioned because it restricts entrepreneurship to certain people. We also wanted to work with the most innovative people and partners and pay them fairly, period."
“Weʼre thrilled to have more resources to actually pull off the innovation consumers deserve without passing on more cost to them," said Angela Ubias, co-founder and Chief Product Officer of Common Heir, and a longtime consumer products veteran who has helped build over 50 clean and indie beauty brands in her career. "Itʼs high time for women of color to be helming luxury beauty brands. Last year, as we set out to bring Common Heir to life, we finally saw a chance to reimagine skincare that was, and always will be, developed with folks like us in mind; a brand with formulas that are luxe, clinically-backed and made with carefully selected, innovative ingredients.”
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