Luxury Brands in partnership with The Dodo Group have acquired pro-aging skincare brand Prai Beauty.WHO: Founded in 1999 by Cathy Kangas, Prai Beauty is a skincare brand specializing in pro-aging solutions focused on 50+ consumers. The brand is also committed to cruelty-free practices and impactful initiatives for animal welfare. Prai Beauty is reshaping the beauty industry by combining results-driven products with a dedication to making a positive impact on the world.Founded in 2017, Luxury Brands is a conglomerate managing a diverse portfolio of subsidiary companies and brands. Its portfolio includes Youngblood Mineral Cosmetics and Skincare, FHI Heat, STYLUS, NEO BOND, Hair Veil, Daily Beauty, and more. Founded in 2011 by investor and entrepreneur Michael Dodo, The Dodo Group is a diversified investment firm with a strong track record specializing in acquiring and revitalizing legacy businesses across beauty, luxury brands, retail, and food & beverage sectors.WHY: With this acquisition, Dodo Group and Luxury Brands reaffirm their commitment to investing in high-growth, consumer-focused beauty brands. This strategic move positions Prai Beauty for rapid expansion while maintaining its core values of efficacy, innovation, and empowerment in skincare.IN THEIR OWN WORDS: Michael Dodo, co-founder and Chairman of Luxury Brands, expressed enthusiasm about the acquisition: "Prai Beauty has built an impressive reputation as a leader in targeted skincare solutions. We see tremendous potential for expansion across direct-to-consumer, TV shopping, and retail channels.