Luxury Brands LLC has acquired FHI Heat, a global innovator of professional styling tools, products, and accessories.
WHO: Founded in 2003, FHI Heat has built their business dedicated to quality, high performance, and technology to service the professional hair care market. The Luxury Brands brand portfolio includes FHI Heat, STYLUS, NEO BOND, Hair Veil, and Daily Beauty.
WHY: The acquisition allows for the extension of FHI Heat’s global brand marketing initiatives, the expansion of wholesale and direct-to-consumer distribution channels, and investment into new product research and development.
IN THEIR OWN WORDS: Michael Dodo, President and CEO of Luxury Brands LLC and FHI Heat, said in a release: “Luxury Brands LLC is growing rapidly, and we are particularly excited to expand our business to hair care with FHI Heat’s amazing range of styling tools and products. This acquisition allows us to realize our vision of becoming the premiere brand of choice for beauty enthusiasts worldwide. FHI Heat’s success would not be possible without the dedication of our highly committed team members and our loyal customer base, and both will continue to play critical roles in the global expansion of this sensational beauty brand.”
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