MAC Cosmetics hits the high street, launching with Boots online and in 100 stores across the UK and Ireland with an edit of hero products. The online experience will include MAC’s “Lip Shade Finder” tool, which allows customers to find their perfect lipstick by comparing more than 200 shades and textures as well as a curated lineup of products. Fully trained artists will be in-store to provide advice to customers.

“This is an exciting time for MAC, as a brand we have always set the industry standard and by joining forces with Boots we are making prestige cosmetics and artistry more accessible to high street shoppers,” Fiona Sainty, Vice President of MAC Cosmetics UK and Ireland, said to the Independent.

Terry Barber, Director of Makeup Artistry at MAC, added that the partnership was a “natural step” for the beauty brand.

“Everybody shops at Boots! The idea that they now will carry some of the MAC legends, like Studio Fix, Strobe Cream or Fix+, is exciting. MAC is a people’s brand and through Boots, it’s now closer to the consumers who love it,” he said.

Joanna Rogers, Trading Director and VP of Beauty at Boots UK, said the company is “so excited for MAC to join the Boots Beauty family.”

“As one of the leading premium make-up brands, offering such a diverse range of colors, formulas and textures, we’re pleased to be making yet another iconic brand more accessible for our customers to explore,” she said.