October brought another round of executive reshuffling across the beauty industry, as brands strengthened their leadership teams, founders stepped aside, and new faces took the helm. From Lady Gaga herself assuming the CEO role at Haus Labs to high-profile departures at Dermalogica and Nails Inc., the month saw a mix of strategic appointments and the end of long-standing leadership tenures. With M&A activity, international expansion, and evolving consumer priorities shaping the industry's next chapter, beauty businesses are assembling the leadership teams they believe will take them there.

Madison Reed has appointed Michelle Peterson as Chief Marketing Officer and promoted John Sullivan to the newly created role of Chief Commercial Officer as the hair color brand accelerates its omnichannel expansion. Peterson, formerly CMO of Kendra Scott, brings over 20 years of consumer brand experience and will oversee marketing, creative, and product innovation. Sullivan, who joined Madison Reed in 2025 following two decades at Kao USA, will lead e-commerce, wholesale, business development, and strategic partnerships.

Elemis co-founder Sean Harrington has joined global investment bank Lempriere Wells as Partner, with the firm rebranding to Lempriere Wells Harrington (LWH). Working alongside Alice Wells, Harrington will spearhead the firm’s expansion into the US, advising founder-led beauty, wellness, and longevity businesses on growth strategies and M&A opportunities.

The Wella Company has announced four leadership appointments as it strengthens its brand-building, marketing, innovation, and supply chain capabilities. Yannis Rodocanachi transitions from President of Brands...